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Make sure to meet all guest requirements
Each guest will have a set of four “requirements”. They must be met in order for them to have a pleasant stay on your island. You can invite guests even if you don’t meet all four requirements, but your income will be lower. To maximize your income, you should instead focus on guests that you can meet all of the requirements for. The four requirements are minimum ratings for lodging, a specific item, having captured certain critters and that your island has a certain vibe. The items and vibes are determined by the decorations you use. If you have enough, the vibe of your island will be influenced by the quality of the decorations. Some guests may only need a few of these items. Others want the island’s overall vibe to be a certain way.